The Renewal Payment Failed: Retries Left email is triggered when a subscription payment attempt fails, but there are still retry attempts scheduled in Sublium.
This email informs the customer about the failed payment while reassuring them that additional retries will be attempted before their subscription is suspended or canceled.
By creating urgency without causing panic, this notification motivates subscribers to resolve the issue early and avoid disruption of their subscription.
Key Use Cases
- Alerting customers that their renewal attempt was unsuccessful, but retries remain.
- Encouraging subscribers to update their payment details before retries run out.
- Reducing involuntary churn by prompting proactive resolution.
- Building trust with transparency around the retry schedule.
Personalization Merge Tags
Sublium allows you to tailor these emails using merge tags, making the communication direct and customer-specific. Common merge tags include:
{{subscriber_first_name}}– Inserts the subscriber’s first name.{{subscription_id}}– Displays the subscription’s unique ID.{{subscription_item}}– Shows the product linked to the subscription.{{subscription_total}}– Displays the total renewal amount.{{subscription_next_payment_date}}– Indicates the date of the next subscription payment.{{my_account_url}}– Direct link for the customer to visit their accounts and update their payment details.{{card_update_url}}– Direct link for the customer to update their card.
Best Practices
- Communicate retries left: Mention clearly how many attempts remain before suspension or cancellation.
- Encourage quick action: Use a friendly but urgent tone that motivates subscribers to act.
- Make payment update effortless: Always include a direct payment update link.
- Reinforce subscription value: Remind customers of the benefits they’ll miss if payment isn’t resolved.
- Stay consistent: Keep your branding, tone, and structure aligned with other subscription notifications.
This email ensures customers remain informed and engaged while giving them every opportunity to recover their subscription without interruption.
