The Renewal Payment Failed: Last Retry email is sent when Sublium makes its final attempt to recover a failed subscription payment.
This notification emphasizes urgency and clearly communicates the risk of cancellation or suspension if the payment issue is not resolved.
It plays a crucial role in reducing churn by giving customers one last opportunity to take action before their subscription is disrupted.
Key Use Cases
- Alerting customers about their final retry attempt.
- Creating urgency to update payment details before subscription cancellation.
- Offering a clear call-to-action to prevent service interruption.
- Encouraging customers to engage with your support team if help is needed.
Personalization Merge Tags
Sublium allows you to personalize this notification with merge tags, making the email more relevant and engaging for customers.
Commonly used merge tags include:
{{subscriber_first_name}}: → Displays the customer’s first name.{{subscriber_last_name}}: Displays the customer’s last name.{{subscription_id}}: Inserts the unique subscription ID.{{subscription_item}}: Shows the product tied to the subscription.{{subscription_total}}: Displays the total amount due.{{subscription_next_payment_date}}: Shows the next scheduled payment date.{{my_account_url}}: Direct link for customers to update their payment method or manage their subscription.
Read more about customizing subscription email notifications with Sublium.
Best Practices
- Use a firm yet empathetic tone: Convey urgency without sounding overly harsh.
- Highlight consequences: Clearly state what will happen if the issue is unresolved (e.g., cancellation, suspension).
- Simplify resolution steps: Provide direct links to update payment details.
- Encourage support engagement: Offer an option to reach out to customer service if they face difficulties.
By leveraging the Renewal Payment Failed: Last Retry email, you maximize the chances of recovering failed payments while maintaining transparency and trust with your customers.
