Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.
Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.
I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Weister, a WordPress-focused agency.
My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.
In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.
That experience led to the creation of WooFunnels (Now FunnelKit).
We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.
Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.
Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.
I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.
I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.
If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.
With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.
I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.
Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.
So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.