The subscription renewal process in Sublium is designed to ensure smooth recurring billing, enhance customer retention, and provide flexibility for store owners and subscribers.
1. Automated Renewal Workflow
Sublium automates the subscription renewal process to minimize manual intervention. Here’s what happens at each stage:
Scheduled Billing:
- Subscriptions are automatically set to renew according to the billing cycle defined in the subscription plan (e.g., weekly, monthly, or annually).
- The renewal date is calculated based on the initial purchase date and the billing frequency.
Payment Processing:
- On the renewal date, Sublium processes the payment using the saved payment method (e.g., credit card, Apple Pay, Google Pay).
- If the payment is successful, the subscription is extended for the next billing cycle.
Customer Notification:
- Customers are notified of the successful renewal via email.
- Renewal confirmation emails include details like the renewed subscription period, amount charged, and the next renewal date.
2. Customer Experience During Renewal
Sublium focuses on providing a seamless experience for subscribers during the renewal process:
Transparent Notifications:
- Customers receive an advanced reminder email before the renewal date. This helps them prepare for the upcoming charge.
- You can customize the timing and content of these reminders to suit your business.
Flexible Management Options:
- Customers can update their payment methods or billing details directly from their My Account page.
- They can pause, skip, or cancel renewals if enabled by the store owner.
3. Handling Failed Renewals
If a renewal payment fails, Sublium’s Dunning Management system takes over to recover the payment.
In case of subscription renewal failure, you can set the number of retries and design retry email notifications – we’ve discussed it in the next document.
