Monthly Recurring Revenue (MRR)is a critical metric for subscription-based businesses, representing the predictable monthly income generated by active subscriptions.
This documentation provides an overview of your subscription-based monthly recurring revenue, including current and historical MRR, growth trends, and key subscription activities contributing to revenue performance.
Time Period
You can select the time period for which you want to see MRR data. Options include Today, Yesterday, This Week, Last Week, This Month, Last Month, Quarter to Date, Last Quarter, Year to Date, Last Year, a specific date, or a custom range.
Note: You can also compare MRR metrics between two different dates.
Overview
This section summarizes the current and historical MRR within the selected time period:
- Current: MRR as of the selected date.
- 1 Month Ago: MRR from one month prior.
- 3 Months Ago: MRR from three months prior.
- 6 Months Ago: MRR from six months prior.
- 12 Months Ago: MRR from one year prior.
- 24 Months Ago: MRR from two years prior.
MRR Performance
This section provides a visual representation of monthly recurring revenue growth and trends. You can filter the data for daily, weekly, or monthly views to monitor performance over time.
Monthly Growth (Revenue & Count)
This section tracks key subscription activities that affect monthly recurring revenue, helping you understand what drives growth or loss:
- Month: Displays the month being tracked.
- Trials: Number and revenue from trial subscriptions.
- New Orders: Revenue and count from newly acquired subscriptions.
- Renewals: Revenue and count from subscription renewals.
- Upgrades: Revenue and count from users upgrading to higher-tier plans.
- Recovered: Subscriptions successfully recovered after failed payments.
- Resubscribed: Subscriptions reactivated after cancellation.
- Cancellations: Number of subscriptions canceled and revenue lost.
- Payment Failures: Failed payment attempts and associated lost revenue.
- Net Change: Overall change in MRR for the month, calculated from new orders, renewals, upgrades, recoveries, and cancellations.
