Benefit pages are the first step in the cancellation flow. They remind the customer of the value they receive
from their subscription before they proceed with cancellation.
What Are Benefit Pages?
When a customer clicks Cancel, the benefit page is the first screen they see. It presents a value proposition a heading, description, and an optional icon with two choices:
- Keep My Subscription: Closes the modal, subscription unchanged
- Continue Cancelling: proceeds to the reason selection step
You can create multiple benefit pages with different messaging. At least one benefit page must exist at all times; the system prevents deleting the last one.
Viewing Benefit Pages
Navigate to Sublium Subscriptions ⇒ Cancellation Flows and click the Benefits tab.
The listing shows each benefit page with:
| Column | Description |
| Name | Internal reference name |
| Status | Active, Draft, or Archived |
| Sort Order | Display sequence |
| Page Views | Number of times shown to customers |
| Retained | Customers who kept their subscription at this step |
| Revenue Saved | Dollar value of retained subscriptions |
How to Create a Benefit Page For Cancellation Flow
Step 1: Create a page
Click Create Page, enter a name, and click Create.
Step 2: Edit the benefit page content
Next, the editor will open. Here, you can add your desired title and description and style them according to your preference using the Rich Text Editor. You can see a live preview on the right side.
Step 3: Add conditions to trigger this benefit page (optional)
Next, to add conditions, scroll down and hit the button “Add Condition“.
You can choose between the two categories: Subscriber and Current Subscription to set the condition.
Here are the values you get for each category:
Subscriber :
| Field | Description |
| Back | Indicates if the customer has returned to a previous plan or navigated back. |
| Subscriber’s email address. | |
| First Name | Subscriber’s first name. |
| Last Name | Subscriber’s last name. |
| Joined Date | Date when the subscriber first joined. |
| Joined Days | Number of days since the subscriber joined. |
| Has Active Subscription | Whether the subscriber has any active subscription. |
| Renewal Count | Total number of times the subscriber’s subscriptions have been renewed. |
| Active Count | Number of currently active subscriptions the subscriber has. |
| Purchased Products | List of products purchased by the subscriber. |
| Active Subscription Product | Product(s) associated with the subscriber’s active subscription(s). |
| Revenue | Total revenue generated from this subscriber. |
| Inactive Count | Number of subscriptions the subscriber had that are now inactive. |
| MRR | Monthly Recurring Revenue from this subscriber. |
| ARR | Annual Recurring Revenue from this subscriber. |
| Last Order Date | Date of the subscriber’s most recent order. |
| Next Renewal Date | Upcoming renewal date for the subscriber’s active subscription(s). |
| Next Renewal Days | Number of days remaining until the next renewal. |
Current Subscription Category:
| Field | Description |
| Is Active | Shows whether this specific subscription is currently active. |
| Renewal Count | Number of times this subscription has been renewed. |
| Purchased Products | List of products included in this subscription. |
| Revenue | Revenue generated from this specific subscription. |
| MRR | Monthly Recurring Revenue from this subscription. |
| ARR | Annual Recurring Revenue from this subscription. |
| Last Order Date | Date of the most recent order for this subscription. |
| Next Renewal Date | Upcoming renewal date for this subscription. |
| Next Renewal Days | Days remaining until this subscription’s next renewal. |
After selecting a value, set the Rule. For instance, only show for a specific product.
Note: You can add multiple conditions and create different rule groups. Within a single group, use the AND operator to require that all conditions in that group are met.
Then, use the OR operator to create multiple groups. In such cases, if any of the groups evaluate to true, the rule will apply.You can delete any condition if needed by clicking the 🗑️ delete icon.
Step 4: Set the status to active
Next, set the status to Active.
Next, make sure hit Activate to Confirm.
This is how you can create a benefit page for the cancellation flow in Sublium Subscriptions.
Customer View
When a customer tries to cancel their subscription from the My account page, they will see this benefit page in a modal popup.
You can test it by attempting to cancel a demo order to verify that the modal displays correctly. The modal includes:
- Title heading
- Description text
- Keep My Subscription button (primary action)
- Continue Cancelling link (secondary action)
Managing Benefit Pages
Change Status
To change status: open the page editor and update the Status field, or use the quick status toggle in the
Available statues:
| Status | Behavior |
| Active | Displayed in the cancellation flow |
| Draft | Not shown to customers — use for works in progress |
Reordering
If you have multiple benefit pages, drag and drop to reorder. Pages are displayed to customers in the configured sort order. Click on this ⋮⋮ icon to drag and drop.
Note: When multiple benefit pages are configured, the system will display the page with the highest priority to customers.
Rename
Hit the ⋮ icon next to a benefit page, choose Rename, add the name, and Confirm.
Draft
Hit the ⋮ icon next to a benefit page, choose Draft, and confirm.
Duplicate
Hit the ⋮ icon next to a benefit page, choose Duplicate, and confirm. This will create a copy in draft status.
Delete
Hit the ⋮ icon next to a benefit page, choose Delete, and confirm.
