The Sublium Editorial Team is the same group of dedicated experts who brought you FunnelKit.
For years, we have empowered over 40,000+ store owners to optimize their checkouts and marketing funnels. Now, we are turning that expertise toward solving the complexities of WooCommerce Subscriptions.
We believe that open-source software is the best foundation for building a business, but it requires tools that are reliable, fast, and easy to use. We built Sublium with the same “customer-first” philosophy that made FunnelKit a trusted name in the industry.
Whether you are setting up your first subscription model or optimizing checkout flows, we create the resources we wish we had when we started, in a detailed, accurate, and jargon-free way.
In the WordPress space, theory isn’t enough. A bad plugin recommendation can crash a site. That is why we adhere to a strict Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) framework that defined our success with FunnelKit.
1. The sandbox test
We never review a WordPress plugin based on its landing page. We install it on a sandbox environment, test it against the latest version of WooCommerce, and check for conflicts. If we write about it, we have used it.
2. Code quality over feature quantity
A plugin might have 100 features, but if it slows down your site, it’s not worth it. Our team of experts weighs in on recommendations, favoring well-coded, lightweight solutions over bloated tools.
3. Brutal honesty
We are committed to the WordPress community, not specific vendors. If a popular tool has security flaws or poor support, we will let you know. Our loyalty lies with the store owner.
4. Expert-led review
Every article is treated like a software release. It goes through a multi-stage review process, always checked by a marketer for value and a developer for technical accuracy, before it ever goes live.
We don’t just write about plugins; we build the infrastructure that powers them.
As the team behind FunnelKit, we have spent over a decade solving the hardest problems in WooCommerce, from checkout optimization to complex automation logic. We have seen what works for high-volume stores and what breaks under pressure.
We apply the same enterprise-grade code quality and security protocols to Sublium that we use for FunnelKit.
When we recommend a strategy, it’s because we’ve seen it drive growth for the 40,000+ merchants in our ecosystem.
Our advice isn’t theoretical. It’s born from the support tickets, feature requests, and success stories of real business owners we talk to every day.
We are bringing our “growth-first” DNA to the world of subscriptions to help you build, sustain, and scale.
