Annual Recurring Revenue (ARR) is a measure of the annual revenue from subscriptions and helps businesses understand long-term revenue stability.
This documentation provides an overview of your subscription-based annual recurring revenue, including current and historical ARR, growth trends, and key subscription activities contributing to revenue performance.
Time Period
You can select the time period for which you want to see ARR data. Options include Today, Yesterday, This Week, Last Week, This Month, Last Month, Quarter to Date, Last Quarter, Year to Date, Last Year, a specific date, or a custom range.
Note: You can also compare ARR metrics between two different dates.
Overview
This section summarizes the current and historical ARR within the selected time period:
- Current: ARR as of the selected date.
- 1 Month Ago: ARR from one month prior.
- 3 Months Ago: ARR from three months prior.
- 6 Months Ago: ARR from six months prior.
- 12 Months Ago: ARR from one year prior.
- 24 Months Ago: ARR from two years prior.
ARR Performance
This section provides a visual representation of annual recurring revenue growth and trends. You can filter the data for daily, weekly, monthly, or yearly views to monitor performance over time.
Yearly Growth (Revenue & Count)
This section tracks key subscription activities that affect ARR, helping you understand the drivers behind annual revenue changes:
- Year: Displays the year being tracked.
- Trials: Revenue and count from trial subscriptions.
- New Orders: Revenue and count from newly acquired subscriptions.
- Renewals: Revenue and count from subscription renewals.
- Upgrades: Revenue and count from users upgrading to higher-tier plans.
- Recovered: Subscriptions successfully recovered after failed payments.
- Resubscribed: Subscriptions reactivated after cancellation.
- Cancellations: Number of subscriptions canceled and revenue lost.
- Payment Failures: Failed payment attempts and associated lost revenue.
- Net Change: Overall change in ARR for the year, calculated from new orders, renewals, upgrades, recoveries, and cancellations.
This is how you can track ARR.
