The Before Card Expiry email is sent to customers when their saved payment card is approaching its expiration date.
This notification ensures customers update their payment details in advance, preventing failed payments and avoiding any disruption to their active subscriptions.
It plays a crucial role in maintaining uninterrupted service and reducing the risk of churn due to outdated billing information.
Key Use Cases
- Alerting customers before their saved card expires.
- Providing a secure link to update payment details.
- Reducing failed payments caused by expired cards.
- Ensuring seamless subscription renewals without interruption.
Personalization Merge Tags
Sublium allows you to personalize card expiry reminder emails with merge tags. These tags help create a clear, relevant, and action-oriented message.
Commonly used merge tags include:
{{subscriber_first_name}}: Customer’s first name.{{subscriber_last_name}}: Customer’s last name.{{subscription_id}}: Unique subscription ID.{{subscription_item}}: The product linked to the subscription.{{subscription_next_payment_date}}: The next scheduled payment date.{{card_update_url}}: Direct link for the customer to update their payment card.{{my_account_url}}: Direct link to the customer’s account.{{expire_card_last4_digit}}: Last 4 digits of expired card.{{expire_card_month}}: Card’s month of expiry.{{expire_card_year}}: Card’s year of expiry.
Explore our guide on customizing WooCommerce subscription emails in Sublium’s visual builder to tailor card expiry reminders for your store.
Best Practices
- Send timely reminders: Notify customers well before the card expiry date (e.g., 14 or 30 days).
- Make it easy to act: Always include a direct, secure link to update card details.
- Emphasize importance: Highlight that expired cards can cause failed renewals and interruptions.
- Stay customer-friendly: Use a reassuring tone, letting customers know that updating their card only takes a minute.
By enabling the Before Card Expiry email in Sublium, you help customers stay on top of their billing details, ensuring the renewal process goes smoothly and subscriptions remain uninterrupted.
