Churn

Churn

The Churn dashboard tracks lost subscriptions and their impact on recurring revenue.

Monitoring churn is critical to understanding customer retention, spotting issues in your subscription lifecycle, and predicting revenue risks. This section goes beyond raw numbers to show how cancellations, failed payments, and paused subscriptions affect your business.

Time Period

You can select a period to analyze churn data. Options include:

Today
Yesterday
This Week
Last Week
This Month
Last Month
Quarter to Date
Last Quarter
Year to Date
Last Year
Specific Date
Custom Range

Note: You can compare Churn across two different periods, identify trends, and measure the effectiveness of retention strategies.

Overview

This section breaks down churn into actionable metrics:

Subscriptions Lost: Total subscriptions that were lost, including cancellations, failures, and zero-day churn.
Lost MRR: Monthly recurring revenue lost due to subscriptions ending.
Subscriptions Cancelled: Customers who actively canceled their subscriptions.
Subscriptions Cancelled MRR: MRR lost specifically from cancellations.
Subscriptions Failed: Subscriptions that ended due to failed payments.
Subscriptions Failed MRR: MRR lost from failed payment attempts.
Subscriptions Paused: Subscriptions temporarily put on hold by customers.
Subscriptions Paused MRR: MRR affected by paused subscriptions.
Zero-Day Churn: Subscriptions canceled on the very day they were started.
Zero-Day Churn MRR: MRR lost from these immediate cancellations.