The Subscription Cancelled email is sent automatically when a customer cancels their active subscription.
This notification confirms the cancellation and provides transparency by sharing important details like the final billing date, last delivery/service period, and any refund or access-related information.
By sending this email, you maintain trust with customers, reduce confusion, and create opportunities for them to resubscribe in the future.
Key Use Cases
- Confirming that a subscription has been successfully cancelled.
- Informing customers of the last service or delivery date.
- Sharing refund or balance details (if applicable).
- Offering re-subscription links or alternative products to retain customers.
- Reducing support queries by proactively clarifying cancellation terms.
Personalization Merge Tags
Sublium allows you to personalize the Subscription Cancelled email using merge tags. Add them to the subject line, email body, or call-to-action button for a personalized experience.
Common merge tags include:
{{subscriber_first_name}}→ Displays the customer’s first name.{{subscriber_last_name}}→ Displays the customer’s last name.{{subscription_id}}→ Inserts the unique subscription ID.{{subscription_item}}→ Shows the cancelled subscription product.{{subscription_cancel_date}}→ Displays the date the subscription was cancelled.{{subscription_end_date}}→ Displays the last active date of the subscription.{{sublium_my_account_url}}→ Direct link for customers to view their account or resubscribe.
Learn how to customize your subscription emails in WooCommerce with Sublium.
Best Practices
- Be transparent: Clearly mention the cancellation date, last active date, and refund details.
- Provide reassurance: Acknowledge the customer’s decision politely and thank them for being a subscriber.
- Offer alternatives: Suggest other plans, products, or the option to re-subscribe.
- Reduce friction: Add direct links to manage their account or explore new subscription options.
When you’ve customized the content and design of this notification, toggle it ON to start sending automatic Subscription Cancelled emails to customers.
