The Renewal Payment Failed email is triggered when a customer’s subscription renewal payment does not process successfully.
This notification helps customers quickly identify and resolve payment issues, ensuring minimal disruption to their subscription.
It plays a key role in reducing involuntary churn, as customers are immediately informed of the failure and guided on how to take corrective action.
Key Use Cases
- Alerting customers about a failed renewal payment attempt.
- Providing clear instructions to update their payment details.
- Directing customers to retry the payment manually.
- Reducing churn by giving customers a fast way to resolve billing issues.
Personalization Merge Tags
Sublium lets you personalize failed payment notifications with merge tags. These tags make the email more relevant and actionable for customers.
Commonly used merge tags include:
{{subscriber_first_name}}– Customer’s first name.{{subscriber_last_name}}– Customer’s last name.{{subscription_id}}– Unique subscription ID.{{subscription_item}}– The product is linked to the subscription.{{subscription_total}}– Amount due for the renewal.{{subscription_next_payment_date}}– The next scheduled payment date (if retries succeed).{{renewal_payment_link}}– Direct link for the customer to renew their subscription.{{card_update_url}}– Direct link for the customer to update their card.{{my_account_url}}– Direct link for the customer to visit their account.
Explore customizing WooCommerce subscription emails in our document.
Best Practices
- Be clear and urgent: Let customers know their payment failed and why action is needed.
- Add direct links: Always include one-click access to update payment details.
- Stay empathetic: Use a helpful and reassuring tone to encourage resolution.
- Encourage quick action: Remind customers that unresolved payment issues may pause or cancel their subscription.
By setting up the Renewal Payment Failed email in Sublium, you help customers act quickly, prevent service interruptions, and recover revenue that might otherwise be lost.
