The Renewal Complete email is automatically sent to customers once their subscription renewal has been successfully processed.
This notification confirms payment, updates them about their subscription status, and ensures they’re always aware of their next billing cycle.
By keeping customers informed about successful renewals, this email builds confidence, reduces confusion, and strengthens trust in your subscription service.
Key Use Cases
- Confirming that a renewal payment was successful.
- Sharing the updated renewal cycle and billing dates.
- Informing customers of the amount charged and the next payment schedule.
- Redirecting subscribers to their accounts for detailed billing or subscription management.
Personalization Merge Tags
You can personalize your Renewal Complete emails with merge tags to make them more engaging and customer-focused:
{{subscriber_first_name}}– Inserts the customer’s first name.{{subscriber_last_name}}– Inserts the customer’s last name.{{subscription_id}}– Displays the unique subscription ID.{{subscription_item}}– Shows the product(s) in the subscription.{{subscription_total}}– Displays the renewal payment amount.{{subscription_next_payment_date}}– Indicates the next scheduled billing date.{{sublium_my_account_url}}– Adds a direct link for customers to manage their subscription.
Check out subscription email customization options in our detailed document.
Best Practices
- Be transparent about billing: Include payment confirmation and renewal dates clearly.
- Reassure customers: Reinforce that their subscription is active and uninterrupted.
- Encourage account access: Provide a direct link to the subscription management page.
- Add value: Remind them briefly of the benefits included in their plan.
Once set up, toggle the option to activate the Renewal Complete email notification in Sublium.
