Churn measures the loss of customers or revenue and is vital for understanding how cancellations and downgrades impact your business.
This documentation provides an overview of revenue and customer churn over time, including current and historical metrics, as well as month-wise performance and revenue retention trends.
Overview
This section summarizes revenue churn and customer churn metrics.
Revenue churn
Time Period
You can select the time period for which you want to see churn data. Options include Today, Yesterday, This Week, Last Week, This Month, Last Month, Quarter to Date, Last Quarter, Year to Date, Last Year, a specific date, or a custom range.
Note: In the overview, you can view metrics in either Amount or Percentage by switching the tab accordingly.
Here is the data you get:
- Current: Latest revenue churn amount and percentage.
- 1 Month Ago: Revenue churn for the previous month.
- 3 Months Ago: Revenue churn three months prior.
- 6 Months Ago: Revenue churn six months prior.
- 12 Months Ago: Revenue churn one year prior.
- 24 Months Ago: Revenue churn two years prior.
Customer Churn
Time Period
You can select the time period for which you want to see customer churn data. Options include Today, Yesterday, This Week, Last Week, This Month, Last Month, Quarter to Date, Last Quarter, Year to Date, Last Year, a specific date, or a custom range.
Note: You can also compare customer churn metrics between two dates.
This section summarizes current and historical customer churn metrics.
- This Month Churn: Number of customers lost and churn percentage for the current month.
- 1 Month Ago: Churn from the previous month.
- 3 Months Ago: Churn from three months prior.
- 6 Months Ago: Churn from six months prior.
- 12 Months Ago: Churn from one year prior.
- 24 Months Ago: Churn from two years prior.
- 36 Months Ago: Churn from three years prior.
- 48 Months Ago: Churn from four years prior.
- 60 Months Ago: Churn from five years prior.
Revenue Performance
Visual representation of how growth of cancellations, payment failures, and downgrades on a daily, weekly, or monthly basis.
Revenue Retention (Month Wise – Since Account Creation)
Revenue retention shows the percentage of revenue retained from subscriptions over time. Each row represents the month when subscriptions started, and each column shows how much of that revenue was retained in the following months.
You can choose data for 12 months, 24 months, 36 months, 48 months, or 6 months.
This is how you can track churn earned using Sublium.
